I led a team of three that created wireframes for a Fabst Wines application with a focus on strategically integrating gamification.

As a team, background research, and competitive analysis was conducted. From there, empathy interviews and in person wine tastings were conducted and observed. Core procedures, techniques, and user goals emerged.

Core capabilities of the application emerged from this. Using Figma, I created the wine tasting experience, wine specific trivia, and core pages. These wireframes were put into a Figma prototype, and included in a presentation I presented to the client.