This was the first Adobe Illustrator project I completed from my Freshman year in 2020. This was included to show my technical growth as a designer. The goal of this project was to create a new logo and full rebrand of the band Vampire Weekend.

Research involved learning about the styles and inspiration that go into Vampire Weekend’s music.

Rapid iteration was key in logo creation, focusing on volume and small refinements in each iteration. There was also an initial styling and branding that was refocused towards a more urban aethetic.