Goal was to analyze the business and marketing of AMD to provide specific data backed recommendations for their marketing strategy.

Conducted social listening over the course of three months. Used web analytics tools to gather data on AMD’s brand presence. Used SimilarWeb to identify which websites customers find AMD products through, MOAT for identifying banner ads, RivalIQ for social media tracking, and tracked AMD's email list while conducting social listening.​​​​​​​

The biggest takeaways from social listening were AMD's strong ties to other large brands that are creating interesting and groundbreaking products, and content that leverages those connection performs much better. Focusing on using business connections that already exist from B2B interaction and using their established relationships to create customer facing marketing content that connects them with their partners audiences.