Built Around How PeopleWork.
I help businesses eliminate operational friction by designing the systems, workflows, and technology that let teams perform at their best. Based in Cincinnati, OH, I've spent the past 2+ years specializing in Salesforce, where I design and develop CRM/ERP systems, integrations, automation, and custom user experiences.
I work at the seam between technical problem-solving and human-centered design, and I got here the long way: IT, then Emerging Technology in Business & Design, entrepreneurship, product design, user research, consulting, and software development. That range is why I can sit with a field crew in the morning and design the data model in the afternoon.
I'm the founder of Innovo Digital Solutions LLC, a consultancy built for CRM/ERP systems, automation, software, and operational technology. Salesforce is the core of the work today, and it's the foundation for where I'm taking it: designing the systems that connect people, processes, data, and technology across an entire organization.
/* Ready to start a conversation? Let's book time. */
How I Work.
Core Services that Maximize Impact.
I work across the boundary between business problems and technology. From architecture and process design to custom software development, automation, and system integration.
Systems Architecture
// Flexible systems
CRM/ERP architecture designed around how the business actually operates. Data siloes are eliminated through well-designed integrations, models, workflows, permissions, automation, and technical foundations built to scale.
Today's systems are fast moving, so building them with flexibility is crucial.
Automation & Integration
// Buy back your team's time
Flow-invocable by default, Apex and LWC when complexity earns it. APIs, middleware, validation, and routing that eliminate manual handoffs, with fewer external dependencies to break.
Custom Software
// Visibility into every step
Purpose-built applications, LWCs, interfaces, business logic, and tools designed around real operational needs.
UX & Process Design
// Built for you, built fast
Research, journey mapping, workflow redesign, information architecture, and interfaces built around how people actually work.
Featured Work.
Systems I’ve designed, built, and improved.
RH Contract CRM →
CRM & operations platform designed around a multi-channel business
experience-cloud · lwc · ux
Archoustics RFQ Pipeline
Sound masking quoting workflow rebuilt around live pricing and traceable calculations
pricing · automation · logging
~45 min → ~1 min
AutoCAD Plugin Integration
Items placed in engineering drawings flow straight into quoting and project data
engineering · data integration
100% entry error reduction
Multi-Enterprise Lead Integration
Legacy Zapier and email-parser pipeline replaced with a custom API between two enterprises
validation · routing · middleware
Freeing up human capital & reduced errors
appointment_reset.flows
Guided reset and reschedule journeys for door-to-door field teams
multi_org.qa_logging
QA data logging across multiple orgs for faster troubleshooting
ollier_distributors.site →
SEO-optimized digital experience for a high-end light fixture business
analytics · seo · brand
rh_contract.site
Landing page and case intake form wired directly into Salesforce
illustrator · photoshop
allgemengwuel.consult
Lead-user research and feature recommendations for an ESG reporting platform
travel_startup.ux
Pain point research, feature definition, and user journey mapping
illustrator · photoshop
wine_experience.ux
Mobile wine experience platform designed as part of a product team
aviation_startup.pitch
Vision OS concept for aviation maintenance workers
$ █ end of log · 6/12 entries shown
Go to Innovo
Digital Solutions LLC
Innovo Digital Solutions is my consulting practice for CRM/ERP systems, automation, integrations, and custom software. /* Ben is the proof. Innovo is the practice. */
Discovery call
High level, no obligation
Custom proposal
Scoped to your processes
Build together
Full transparency, no surprises
// FAQ
Frequently Asked Questions.
What does Ben Grime do?
Ben Grime is a technology consultant and systems architect based in Cincinnati, OH. He designs and builds the systems, workflows, and technology that let teams perform at their best by combining systems architecture, automation, integrations, custom software, and UX/process design.
What kinds of systems does he build?
CRM/ERP platforms, workflow and process automation, system integrations between APIs and middleware, custom software and interfaces, and the UX research and process design that ties it all to how a business actually operates.
Where does Salesforce fit in?
Salesforce is Ben's current specialization and the primary platform he builds on today, working with custom objects and spanning Sales Cloud, Service Cloud, Field Service, and CPQ, plus Apex, Lightning Web Components, and Flow. He's a Salesforce Certified Platform App Builder. It's the foundation for a broader practice in systems architecture, not the whole of it.
Is Ben available for freelance or consulting work?
Yes. Ben takes on projects both independently and through Innovo Digital Solutions LLC, his consultancy for CRM/ERP systems, automation, and custom software. Reach out to start a conversation.